Senior Marketing Specialist

Feladatok: We are looking for an experienced Senior Marketing Specialist to take ownership of the company's B2B marketing activities and support the continued growth of our operative vehicle leasing business. This is a hands-on role for a marketing professional who combines strategic thinking with excellent execution across digital and traditional channels.You will be showing your CARE towards internal and external client via:Develop and execute the annual marketing plan aligned with business goalsGenerate qualified B2B leads through digital channels, content, events and partnershipsResponsible for lead management and distributionWork closely with Sales to support customer acquisition and retentionPlan and manage integrated online and offline marketing campaignsResponsible for the company website, SEO/SEM, LinkedIn, social media, email marketing activities etc.Owns content creation, like producing audio or video content for promotional reasonsOrganize internal and customer events, webinars and industry exhibitionsManage external agencies and marketing suppliersMonitor marketing KPIs (campaign performance, website analytics, conversion rates etc.), optimize results and adjust marketing strategyEnsure consistent brand positioning across all internal and customer touchpointsMarketing, Média, PR vezető; Marketing; Online marketing

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