Product Specialist

Feladatok: Coordinate all marketing tools to maximize market share and commercial contribution for the assigned models while respecting brand image objectivesLead all necessary actions for new model launches, drive life cycle planningPropose commercial actions and competitive product offers, with delivering business case behindCoordinate all activities required to support vehicle salesMonitor, analyze, and anticipate market segment developmentsDefine price positioning to maximize sales volume and profitabilitySet up pricing files for all portfolio models, considering manufacturer recommendations regarding competitor positioning and profitabilityManage all commercial policy components (pricing, discounts, mix) to achieve annual profitability targetsAnalyze portfolio performance versus competitors through MSRP/list and transaction price analyses; develop monthly performance reviews, action plans, promotions, and price repositioning measures; secure approval for required commercial supportDefine vehicle orders for production based on sales forecasts, propose model mix suitable for local marketCoordinate product launches for models within the portfolioCreate and deliver product presentations/trainings for internal teams, sales staff, and dealer partnersCoordinate the creation, editing, and printing of brochures and promotional materialsLead the monthly sales forecasting process, define objectives (Carflow), and provide data to the manufacturer and order departmentPrepare sales performance reports (overall and segment-based)Initiate and coordinate homologation activities with external partnersIdentify product USPs and develop product stories to support marketing and salesDefine product improvement opportunities based on dealer/customer feedback and benchmarking analysesCoordinate cross-functional collaboration between Sales, Marketing, Aftersales, and other departments to ensure an integrated market approachDirect reporting line to the Regional Head of Sales

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