Product Marketing Specialist

Feladatok: Consider this our positioning. Would you buy this product?We're looking for a new colleague to join our Product Marketing Team. In this role, you'll run product marketing like a project, turning what we learn about our users and the market into go-to-market plans, campaigns and lead generation that land on time and move the numbers. You'll fit right in if you think in business terms, love a clear timeline and are comfortable working across Sales, Production and Marketing.And here's what's on our side of the funnel: a marketing team where your ideas are always heard, a segment with a real community behind it rather than a list of accounts, where learning is expected rather than squeezed in, and where we back your advancement every day.You're already qualified if you have:1-3 years of professional experience in product marketing, preferably with tech or SaaS productsExperience managing marketing projects or campaigns with real deadlines and real business goalsFamiliarity with translation tools, TMSs, and the translation technology industry: a big plus, not a dealbreakerWhat you'll do in this position at memoQ: You'll own work from plan to launch to results.In practice, that looks like:Plan and manage product marketing projects end to end: scope, timelines, owners, deadlines and budgetsOwn go-to-market activities from launch planning and readiness through execution to post-launch review. This includes doing market research, defining a positioning and a messaging strategy, and managing internal and external communications with the Product Marketing Lead's support Drives sales enablement collateral creation such as battlecards, slide decks, and training sessionsPlan and run retention and lead generation programs, track lead volume, quality and conversion, and work with Sales to turn leads into pipelineWork with the Sales and Production teams to gather insights on target audiences (what they buy, why they churn, what they ask for) and turn these insights into something the team can act onSupport the Product Marketing Lead on go-to-market strategies, product launches and high-priority featuresFeed into decisions on pricing, campaigns, strategy and conference presencePlan, run and measure revenue-generating campaigns together with the Marketing Team and Sales, on schedule and on budgetContribute to content creation when in relation with positioning and messaging strategies that you ownBuild and manage long-term business partnerships with professional associations and other partners rather than one-off appearancesGrow our though leader position for global teams at enterprises (forums, groups, social, events), including the conversations that happen without usReport on project status, what you did and what it produced (KPIs, leads, pipeline), regularly, to the Product Marketing LeadMarketing; Márka- és Termékmenedzser

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