Marketing Manager Eastern Europe

Feladatok: Define and implement the regional marketing strategy.Conduct market research and competitive analysis to inform strategic decisions.Develop annual marketing plans with defined objectives, KPIs, and performance benchmarks.Align marketing efforts with corporate goals and ensure cross-functional coordination.Manage operational marketing activities through lead generation campaigns via various channels.Design and execute multi-channel lead generation campaigns, including digital advertising and email marketing.Monitor and optimize campaign performance using analytics tools.Collaborate with sales teams to ensure lead quality and conversion optimization. Implement tracking mechanisms and dashboards to measure campaign performance.Provide regular reports and insights to management for data-driven decision-making. Ensure alignment between marketing, sales, and product teams for seamless execution.Organize promotional events or digital campaigns to maximize reach.Ensure effective coordination and participation in a cross-cultural international marketing projects. It includes:Brand Positioning: Ensure that this positioning is consistently communicated across all channels.Integrated Marketing Communications: Create a cohesive plan that integrates various marketing channels (social media, email, content marketing, etc.) to deliver a unified message.Engage and Inspire: As a DNA ambassador, he/she has to inspire and engage the assigned marketing project group and the audience..Monitor and Adapt: Continuously monitor the performance of any marketing campaigns and be ready to adapt the strategy based on feedback and changing market conditions.OKR term definition and monitor follow up in alignment with the superior and the marketing group. Elvárások: Define and implement the regional marketing strategy.Conduct market research and competitive analysis to inform strategic decisions.Develop annual marketing plans with defined objectives, KPIs, and performance benchmarks.Align marketing efforts with corporate goals and ensure cross-functional coordination.Manage operational marketing activities through lead generation campaigns via various channels.Design and execute multi-channel lead generation campaigns, including digital advertising and email marketing.Monitor and optimize campaign performance using analytics tools.Collaborate with sales teams to ensure lead quality and conversion optimization. Implement tracking mechanisms and dashboards to measure campaign performance.Provide regular reports and insights to management for data-driven decision-making. Ensure alignment between marketing, sales, and product teams for seamless execution.Organize promotional events or digital campaigns to maximize reach.Ensure effective coordination and participation in a cross-cultural international marketing projects. It includes:Brand Positioning: Ensure that this positioning is consistently communicated across all channels.Integrated Marketing Communications: Create a cohesive plan that integrates various marketing channels (social media, email, content marketing, etc.) to deliver a unified message.Engage and Inspire: As a DNA ambassador, he/she has to inspire and engage the assigned marketing project group and the audience..Monitor and Adapt: Continuously monitor the performance of any marketing campaigns and be ready to adapt the strategy based on feedback and changing market conditions.OKR term definition and monitor follow up in alignment with the superior and the marketing group.Marketing; Brand menedzser

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