Commercial Marketing Project Manager

Feladatok: Marketing Strategy & Execution Define and implement quarterly commercial marketing plans, starting from objectives ("what do we want to achieve") rather than available budgets. Ensure alignment with both local business priorities (BDM) and regional strategies (TMM). Develop actionable local market insights and translate the value propositions of the ASUS commercial portfolio (products and solutions) into targeted campaigns that build awareness, drive engagement, and accelerate conversion. Drive execution across campaigns, partner engagement, events, PR, and digital initiatives. Performance Measurement & Continuous Improvement Establish rational KPIs for all activities and track them regularly. Provide post-event and post-campaign evaluation (success metrics, ROI, improvement areas). Continuously optimize activities and update plans instead of repeating identical quarterly executions. Budget & Fund Management Own the Commercial Country Marketing Fund (CMF), preparing quarterly allocation and spending plans based on defined objectives. Ensure investments are cost-rational, measurable, and tied directly to business outcomes. Partner & Channel Marketing Collaboration Collaborate with wholesale partners' marketing teams to drive registration and active use of the Partner Portal by their dealer networks (channel partners). Ensure continuous growth in the number of registered channel partners on the portal (KPI: quarterly increase until critical mass is achieved, then sustained activity levels). Oversee the creation and deployment of educational and enablement content on the Partner Portal, developed in collaboration with the Country Product Manager (CPM). Maintain direct collaboration with key account partners' marketing teams to evaluate co-marketing opportunities, event sponsorships, and joint initiatives. Critically assess proposals (e.g., event participation value vs. cost) and ensure the brand's presence is both impactful and cost-efficient. Partner Engagement & Enablement Manage the strategy and content of the Partner Portal, ensuring it serves as a high-quality, continuously improving B2B platform for small and medium partners. Oversee the EDM (Electronic Direct Mail) strategy for partner communications, driving partner engagement and sales effectiveness. Commercial Presence & Communication Strategy Own the commercial social calendar, planning when and what to communicate across social platforms in line with commercial objectives. Maintain the local ASUS Business website, ensuring content is regularly refreshed, localized, and aligned with the latest HQ and vendor governance requirements. Coordinate media and PR outreach to generate earned media opportunities and build strong relationships with relevant publications and key opinion leaders (KOLs). Align social, PR, events, and partner portal activities into a coherent presence strategy. Ensure that marketing initiatives reinforce each other (e.g., PR and events driving portal logins, EDM campaigns linked with social activation). Maintain brand visibility through timely, relevant, and integrated communication. Cross-functional Collaboration Collaborate with central marketing resources (PR, Digital Marketing, Website Admin, Graphic Designer) by coordinating requests in a timely and efficient manner. Act as the link between country-level needs and regional guidance. Reporting & Analysis Report marketing activities, outcomes, and insights regularly to both the BDM and TMM. Provide evidence-based recommendations for future activities and strategies.Marketing; Online marketing

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