Global Director Of Marketing & Growth

Feladatok: Key ResponsibilitiesGrowth Strategy & Business Development Develop and execute IAL's global marketing and growth strategy. Identify and prioritize new growth opportunities across countries, industries, customer segments, services, andtechnologies. Develop market-entry strategies for priority international markets. Identify new commercial channels, strategic partnerships, industry networks, and business-development opportunities. Support expansion within existing customers through cross-selling, upselling, and introduction of new services. Translate market opportunities into concrete commercial initiatives and measurable revenue opportunities.Customer Acquisition, Partnerships & Revenue Growth Build a scalable customer-acquisition and demand-generation model. Generate qualified leads, qualified opportunities, and measurable pipeline for Sales and the BUs. Develop strategies for acquiring new B2B customers and strategic accounts. Actively develop new partnerships that create access to customers, markets, or strategic growth opportunities. Support reactivation and development of existing and former customers. Work closely with Sales to identify target industries, companies, markets, and accounts. Continuously evaluate which activities, markets, partnerships, and channels deliver the strongest revenue potentialand ROI.Global Marketing & Brand Strengthen and develop the InAnyLanguage brand internationally. Position IAL as a technology-driven global language solutions company combining AI, automation, and professionalhuman expertise. Develop clear value propositions for IAL's services, technologies, and target customer segments. Ensure consistent global positioning while allowing appropriate localization for individual markets. Build thought leadership around AI, localization, multilingual communication, and global business.Employer Branding Develop IAL's global employer-branding approach in cooperation with management and regional teams. Strengthen IAL's visibility and reputation as an employer and professional partner for both staff and linguists. Support talent attraction across markets through consistent employer messaging, content, campaigns, and relevantchannels. Ensure employer-branding activities reinforce IAL's overall corporate brand and digital visibility.Go-to-Market & Innovation Lead go-to-market strategy for new services, technologies, and AI-powered solutions. Define target customers, market positioning, value propositions, pricing input, channels, and launch strategies. Work with Product and Technology teams to turn new capabilities into commercially viable solutions. Monitor changes in the language industry, AI, customer expectations, and competitive landscape and identify resultinggrowth opportunities.Marketing Channels & Commercial Programs Develop the appropriate mix of online and offline marketing activities to support business growth. Oversee SEO, paid media, content, email, social media, events, webinars, conferences, partnerships, associations,direct outreach, and other relevant acquisition channels. Develop industry- and account-specific campaigns together with Sales. Support Sales and the BUs with presentations, case studies, references, campaigns, and other commercial materials.International Expansion Build a repeatable model for entering and developing new international markets. Work with regional teams and BUs to identify local opportunities and adapt global strategies. Develop relationships with relevant business associations, chambers, industry organizations, partners, andinternational networks. Identify opportunities for strategic cooperation that can create access to new customers and markets.Budget & Performance Management Own marketing and growth budget forecasting and identify future spending requirements in line with commercialpriorities. Allocate approved marketing and growth budgets across markets, BUs, channels, and initiatives with a focus on costefficiency and ROI. Establish clear KPIs linking marketing and growth activities to commercial results. Measure qualified leads, qualified pipeline, new customers, revenue contribution, market growth, conversion, CAC,and ROI. Regularly review spend and performance and recommend reallocation of resources where this can improvecommercial results. Regularly report growth opportunities, performance, risks, and recommended actions to the Global CEO Elvárások: Key ResponsibilitiesGrowth Strategy & Business Development Develop and execute IAL's global marketing and growth strategy. Identify and prioritize new growth opportunities across countries, industries, customer segments, services, andtechnologies. Develop market-entry strategies for priority international markets. Identify new commercial channels, strategic partnerships, industry networks, and business-development opportunities. Support expansion within existing customers through cross-selling, upselling, and introduction of new services. Translate market opportunities into concrete commercial initiatives and measurable revenue opportunities.Customer Acquisition, Partnerships & Revenue Growth Build a scalable customer-acquisition and demand-generation model. Generate qualified leads, qualified opportunities, and measurable pipeline for Sales and the BUs. Develop strategies for acquiring new B2B customers and strategic accounts. Actively develop new partnerships that create access to customers, markets, or strategic growth opportunities. Support reactivation and development of existing and former customers. Work closely with Sales to identify target industries, companies, markets, and accounts. Continuously evaluate which activities, markets, partnerships, and channels deliver the strongest revenue potentialand ROI.Global Marketing & Brand Strengthen and develop the InAnyLanguage brand internationally. Position IAL as a technology-driven global language solutions company combining AI, automation, and professionalhuman expertise. Develop clear value propositions for IAL's services, technologies, and target customer segments. Ensure consistent global positioning while allowing appropriate localization for individual markets. Build thought leadership around AI, localization, multilingual communication, and global business.Employer Branding Develop IAL's global employer-branding approach in cooperation with management and regional teams. Strengthen IAL's visibility and reputation as an employer and professional partner for both staff and linguists. Support talent attraction across markets through consistent employer messaging, content, campaigns, and relevantchannels. Ensure employer-branding activities reinforce IAL's overall corporate brand and digital visibility.Go-to-Market & Innovation Lead go-to-market strategy for new services, technologies, and AI-powered solutions. Define target customers, market positioning, value propositions, pricing input, channels, and launch strategies. Work with Product and Technology teams to turn new capabilities into commercially viable solutions. Monitor changes in the language industry, AI, customer expectations, and competitive landscape and identify resultinggrowth opportunities.Marketing Channels & Commercial Programs Develop the appropriate mix of online and offline marketing activities to support business growth. Oversee SEO, paid media, content, email, social media, events, webinars, conferences, partnerships, associations,direct outreach, and other relevant acquisition channels. Develop industry- and account-specific campaigns together with Sales. Support Sales and the BUs with presentations, case studies, references, campaigns, and other commercial materials.International Expansion Build a repeatable model for entering and developing new international markets. Work with regional teams and BUs to identify local opportunities and adapt global strategies. Develop relationships with relevant business associations, chambers, industry organizations, partners, andinternational networks. Identify opportunities for strategic cooperation that can create access to new customers and markets.Budget & Performance Management Own marketing and growth budget forecasting and identify future spending requirements in line with commercialpriorities. Allocate approved marketing and growth budgets across markets, BUs, channels, and initiatives with a focus on costefficiency and ROI. Establish clear KPIs linking marketing and growth activities to commercial results. Measure qualified leads, qualified pipeline, new customers, revenue contribution, market growth, conversion, CAC,and ROI. Regularly review spend and performance and recommend reallocation of resources where this can improvecommercial results. Regularly report growth opportunities, performance, risks, and recommended actions to the Global CEOMarketing, Média, PR vezető

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