Channel Manager - At Home

Feladatok: POSITION OVERVIEWThe At Home Channel Manager Hungary is a senior commercial role responsible for leading the Modern Trade, Local Trade and Discount agenda for Monster Energy in Hungary.The role owns the development and delivery of the channel strategy, driving sustainable growth in volume, value, market share, distribution, profitability, visibility, promotional effectiveness and in-store execution quality.Given the strategic weight of the above channels within the Hungarian business, the position is also expected to act as a key business reference point for the Business Director on the overall Hungary agenda, providing clear performance insights, risks and opportunities assessment, and recommendations to support decision-making and accelerate growth.The role acts as the key Monster Energy interface with Coca-Cola Hellenic for Modern Trade, Local Trade and Discount as authorized by the Business Director, working closely with CCH Trade Marketing, Channel teams, Group National Key Accounts and relevant sales stakeholders to ensure Monster priorities are embedded into customer plans, commercial routines and execution standards.In Monster, the At Home Channel Manager works in close partnership with the Trade Execution Manager, Local Marketing Teams and Regional Field Managers to ensure that customer plans and channel priorities are translated into strong territorial execution.The position also cooperates with Finance and Operations to support P&L discipline, investment governance, forecast alignment, service levels and operational readiness to support the Business director.Beyond channel management, the role is expected to bring commercial judgement, proactive thinking and development ideas for the Hungarian business, including out-of-the-box guidance to strengthen trade execution, customer engagement, shopper activation and bottler alignment.The role requires ownership, autonomy, influence and cross-functional leadership, ensuring that Monster Energy's priorities are converted into measurable business results.KEY RESPONSIBILITIES & DUTIES1. Hungary Business Ownership & Business Director first contact pointAct as the Hungary Director's primary contact point for the Hungarian At home business, providing commercial leadership, business insight, performance governance and clear recommendations across the market.Proactively identify risks, opportunities, performance gaps and growth accelerators, ensuring the Business Director has a clear view of what is happening, what needs to be decided and where the business can be further developed.2. Modern Trade, Local Trade & Discount strategy leadershipLead the definition and continuous development of the Modern Trade, Local Trade and Discount strategy in Hungary, identifying growth opportunities across national key accounts, buying groups, regional retailers, discounters and strategic modern retail formats.Translate national business priorities into clear customer/channel plans, with focus on volume, value, share growth, distribution expansion, assortment quality, promotional efficiency, visibility, chilled execution and rate of sale acceleration.Ensure Modern Trade, Local Trade and Discount remain the engine of Monster Energy's Hungarian growth, reflecting their strategic weight within the total business.3. Commercial Performance & Business GovernanceOwn the performance governance of Modern Trade, Local Trade and Discount, tracking sell-in, sell-out, market share, distribution, execution quality, profitability, trade spend and customer performance.Establish a disciplined cadence of routines with CCH and internal stakeholders, ensuring clear follow-up, accountability and corrective actions.4. CCH Senior Stakeholder ManagementAct as the key Monster Energy counterpart with Coca-Cola Hellenic for Modern Trade, Local Trade and Discount and broader Hungary business alignment.Build strong relationships with CCH Trade Marketing, Channel and Shopper teams, Group National Key Accounts, Sales leadership, Finance, Operations and Field Sales structures, ensuring Monster priorities are understood, embedded and consistently executed.With support of Business Director build and maintain an effective wiring across the bottler organization to improve alignment, speed of decision, escalation, execution quality and business ownership.5. Customer & National Key Account DevelopmentWork closely with CCH Group National Key Account teams to strengthen Monster Energy's position within key Modern Trade, Local Trade and Discount customers.Support the development of customer plans covering assortment, innovation, promotional calendar, pricing, visibility, secondary placements, cooler opportunities, category projects and execution standards.Ensure Monster Energy brings strong category arguments, shopper insights, customer-specific growth ideas and compelling commercial proposals into key customer discussions. Attend respective customer meetings to embed this fully into CCH agenda.6. Overall Hungary Commercial CoordinationCoordinate the broader Hungarian commercial agenda with CCH, under guidance of the Business Director, ensuring that business priorities are aligned and mutually reinforcing.Ensure that commercial decisions across channels are consistent with the overall Hungary P&L, operational feasibility, execution capability and long-term business ambition.7. Field Sales & Territory Execution AlignmentPartner closely with the Regional Field managers to ensure national customer and channel priorities are properly translated into territorial execution.Leverage field feedback to continuously improve customer plans, execution tools, bottler alignment and channel strategy.8. Trade Execution Development & Out-of-the-Box Growth IdeasWork closely with the Trade Execution Manager to provide channel priorities and commercial input into the execution agenda for Modern Trade, Local Trade and Discount and the broader Hungarian business.Provide ideas and commercial direction on POS materials, visibility tools, shopper activations, cooler strategy, secondary placements, planograms, innovation launch toolkits and customer-specific execution programs.Bring proactive, out-of-the-box thinking to develop new ways to win in store, improve execution quality, unlock shopper engagement and create scalable best practices for the Hungarian market.9. Finance, P&L & Investment DisciplineCoordinate with Finance to support the governance of the Hungarian P&L, with particular focus on trade spend, customer investments, promotional ROI, pricing, mix, profitability and budget discipline.Ensure Modern Trade, Local Trade and Discount investments are focused on the highest-impact opportunities and are aligned with approved plans, customer priorities and expected returns.Challenge investment choices where needed and provide clear recommendations on how to optimize resources to accelerate profitable growth. Overall P&L ownership sits with the Business Director.10. Operations, Forecast & Service Level AlignmentWith guidance of Business Director work closely with Operations, Customer Service, Demand Planning and Logistics to ensure customer plans, promotional activities, innovation launches and distribution expansion are supported by accurate forecasts, stock availability and service level readiness.Anticipate operational risks linked to commercial plans and work with CCH and internal stakeholders to resolve issues that may impact delivery, execution continuity or business performance.Ensure strong connection between commercial ambition and operational feasibility.11. Category, Portfolio & Innovation LeadershipAct as a Monster Energy and energy drinks category leader within Modern Trade, Local Trade and Discount, using insights, data and shopper understanding to strengthen Monster's position with CCH and customers.Support portfolio development across all brands and platforms, multi-pack and any other relevant formats or propositions for the channel.12. Relationship Building, Events & Monster CultureRepresent Monster Energy with customers, bottler teams and internal stakeholders, acting as a senior ambassador for the brand, the category and the company culture.Participate in selected bottler and customer events, business reviews, trade meetings, market visits and brand activations to strengthen relationships, boost engagement and reinforce Monster Energy's commercial priorities.Promote a culture of ownership, speed, accountability, discipline, entrepreneurial thinking and passion for winning, always operating as one team and contributing beyond the immediate channel scope.

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